Lavazza, Chapter 4's client in CEE had a great event in the new Lavazza Training Center in Bulgaria on 15th of February. Ms. Paola Autiero - Head of Marketing Eastern Europe - welcomed the guests and outlined the TC in Sofia. Ms. Autiero continued with a presentation of the company, its heritage and history in connection to the TC, as well as Lavazza’s presence in Eastern Europe and Bulgaria. Following, Francesco Viarizzo - Training Center Manager - presented the details of the Training Center. Francesco, together with Mirko Giordano made a coffee design session with different coffee specialties like coffee tonic, coffee caviar and coffee tail, coffee popcorn and coffee amber.
At the end of the event, the media received a goodie bag containing a Qualita Oro package, along with Lavazza branded cups and a special message.