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ACE Alliance for Beverage Cartons and the Environment

ACE, The Alliance for Beverage Cartons and the Environment, has announced its increased representation in the Nordic, Iberian, Italian and South Eastern European markets. The industry's advocacy and communications work of ACE in South Eastern Europe, specifically in Slovakia, Slovenia, and the Czech Republic will be supported by Chapter 4 Communication Agency.

“The increased presence well positions the industry’s advocacy as new legislation and initiatives around sustainable packaging are brought forward,” said Annick Carpentier, Director General of ACE. “The European Commission has taken the lead on the Circular Economy, and new pieces of legislation will be developed and implemented at national level that will set new rules for our businesses. By having a presence in these key markets, we can ensure the industry’s voice is heard as new legislative frameworks are developed in these regions.”

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