Raluca is Managing Director of Chapter 4 Romania. Her fields of expertise are Reputation Management, Strategic Marketing Communication Consultancy, Corporate Communication, Crisis Communication, Employer Branding and Brand PR.
Raluca is a communication & public relations specialist with over 16 years of professional experience. She is focused on reputation management, strategic marketing communication, corporate and crisis communication and employer branding, as well as brand PR, while developing excellent contacts with top-level media and opinion leaders in the business and economic sectors. She has both local and international clients across her all-career portfolio, in industries such as IT&C, pharma, construction, home&garden, retail and FMCG, among them the Romanian subsidiaries of LafargeHolcim, Ericsson, HP, Ixia|a Keysight Company, Xerox, Stihl, Schneider Electric, Edenred, Pfizer, Gedeon Richter, Henkel, Lavazza, Lufthansa, as well as local entrepreneurial companies and NGOs.
Raluca has graduated the courses of Maastricht School of Management’s EMBA program. She also has a Master’s degree in Strategic Marketing from the Romanian Academy of Economic Science, as well as a BA in Public Communication from the Bucharest University. She has also attended several management and marketing courses.