Chapter 4 and Edward Bernays School of Communication Management have formalized their cooperation. Chapter 4 Managing Partner Boris Beker and the dean of the Edward Bernays faculty Damir Jugo have signed the contract in Zagreb, on January 16th. This contract allows students from the faculty in Zagreb to apply for internships in one of the 17 European countries in which Chapter 4 is present either through own subsidiaries or partners. Further, Chapter 4 will be holding regular lectures at the Edward Bernays in Zagreb, about important theoretical and practical subjects of the PR industry.
At the same time, Boris Beker opened the Bernays Master Class with his lecture about trends and the current situation in the PR business. The Bernays Master Class premiered on January 16th and is designed as a series of lectures by experts from the region. The lectures are public and therefore not only accessible to the students of Edward Bernays. The goal is to create a professional platform for discussion and knowledge exchange.