About Chapter 4

Chapter 4 is a PR and Communications agency network, focused on Public Relations, Public Affairs, Business and Marketing Communications Consulting in Austria and in Central and South Eastern Europe (CEE/SEE).

Through a comprehensive network of subsidiaries and local partners, Chapter 4 offers its clients an easy access to the needed expertise, to better understand and efficiently serve the Communications markets in CEE/SEE. Our strategic insights in this region are highly appreciated by global companies, industry associations, professional service firms, governments and other large organizations.

We provide extensive expertise and local implementation in all areas of PR, Marketing Consulting and Public Affairs, through highly experienced local teams supported by professional consulting and coordination through our Headquarters in Vienna.

Our mission is to bring inspiration to the industry and to our clients, through balanced and respectful relations with stakeholders and state-of-the-art communication solutions.

Managing Board

  • Severin Heinisch

    Managing Director / CEO

    Fields of expertise: Public Affairs, Corporate Communications, Brand PR and Positioning.

    Relevant experiences (prior engagements): Severin held several management and senior consultancy positions in the Austrian PR industry with a strong background in IT industry, including clients like IBM, Silicon Graphics, Autodesk, Sun Microsystems and others. He has 15 years of experience in the Austrian and international communications industry, ten years as project leader in international PR projects, specific practical CEE experience in PR and coordination of cross-border projects.

    Background: Severin holds a doctoral degree in Philosophy (PhD) from the University of Salzburg and has been lecturer in several Austrian and German universities, including lectures on integrated communications and project management at the postgraduate university Donauuniversität Krems.

  • Boris Beker

    Boris Beker

    Managing Partner

    Fields of expertise: Corporate Social Responsibility, Corporate PR, Event Management.

    Key Qualifications (relevant special skills): Excellent language skills across German, English, Hungarian, Bosnian/Croatian/Serbian and other Slavic languages; intercultural management and organization; presentation and public speaking skills; reliability and adaptability.

    Relevant experiences (prior engagements): Before joining Chapter 4, he worked at several leading Austrian PR companies. His previous experiences include senior consultancy positions in Austria and CEE, as well as additional corporate work for various organizations across CEE. Further to that, Boris has served as Head of PR for companies in the non-governmental sector.

    Background: He studied at the University of Vienna’s Institute of Journalism and Communication, where he is still teaching as a lecturing tutor.

Chapter 4 Group

Strategy

Our markets are the reform countries in South East Europe and Central and Eastern Europe (SEE and CEE). Vienna is the regional headquarters for many international companies and the base to coordinate and manage business operations in this region. With our structure, we offer these firms the support to manage their communications successfully and efficiently.

Demonstrated CEE competence makes us an eligible and reliable partner for many market-leading organizations and networks in Austria and abroad. Chapter 4 is:

The unrestricted acces to the expertise of our partners enables our customers to profit from these connections.

Awards

2016 EUROPEAN EXCELLENCE AWARDS

The best campaign of Chapter 4 Bulgaria in the category National and regional campaigns "Balkans"

2016 PR Prize Awards

Best CSR project in Bulgaria: “Earlybaby.info – Everything for the premature babies” with AbbVie Bulgaria

2016 PR Prize Awards

Special Corporate PR  award of the Confederation of Employers and Industrialists in Bulgaria: “Official presentation of Investment program Aurubis Bulgaria Spectrum 2018” with Aurubis Bulgaria

2015 Best PR Agency

Award of the Serbian PR Association, in the category of medium-sized agencies

2015 PR Priz Award

Best Non-Profit Campaign in Bulgaria:  “The biggest heroes are the youngest ones” with Abbvie Bulgaria

2015 Gold SABRE Awards

Finalist for the Balkans for the campaign : “The biggest heroes are the youngest ones” with AbbVie Bulgaria

2014 Best PR Agency in Eastern Europe

International SABRE Award

2014 PR Prize Awards

Award in category PR project for internal communications for the  Program  “Live a Healthy Lifestyle” with  Aurubis Bulgaria

2014 Eventex awards

People’s choice event award for campaign “The biggest heroes are the youngest ones” with AbbVie Bulgaria

2014 Fastest growing agency

Best Performing Romanian PR Agencies

2014 European Excellence Awards

Best Campaign Award for Bulgaria, Romania, Croatia, Slovenia, Serbia, Montenegro, Bosnia-Herzegovina:  “The biggest heroes are the youngest ones” with AbbVie Bulgaria

2014 PR Prize Awards

Special award of b2b Magazine for Green communication and urban environment “The Green Project” with  Aurubis Bulgaria

2013 3 Certificates of Excellence

SABRE Awards - best viral video, best campaign in the Balkans, best PR in PR

2013 PR Prize Awards

Special Event Award “Christmas on Ice 2012” with Siemens Bulgaria

2012 European Excellence Awards

Finalist Best Newcomer PR Agency Network in Europe

2011 Corporate Communications Award

Ericsson journey, awarded by the Serbian National PR Association

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